Cross-border regions in the Baltic Sea Area. Regionalisation and destination branding in tourism

Summary, in English

This paper concerns tourism and destination branding. The aim of this study is to contribute to a discussion, within the field of tourism studies, considering the relationship between place-specific qualities of destinations and the development of destination profiles and destination brands. Interreg III A programmes within cross-border regions of the Baltic Sea Area are used as examples to highlight the problems involved in destination development. The names and naming of the studied regions is given special consideration. The research questions asked are: How are the place-specific qualities of the regions enhanced? How are these qualities articulated in the regional profiles? How do the regional profiles and brands reflect the regional identities?



The most important concepts are defined and discussed initially, followed by an introduction of cross-border co-operation in the Baltic Sea Area. The theoretical discussion is thereafter contextualised using empirical examples from cross-border regions around the Baltic Sea Area.

• Author: Jan-Henrik Nilsson; Lena Eskilsson
• Department/s: Department of Service Studies
• Publishing year: 2006
• Language: English
• Document type: Conference paper
• Topic: Social Sciences Interdisciplinary
• Keywords: Destination marketing and branding; cross-border co-operation; Interreg III A programmes; the Baltic Sea Area
• Conference name: The 13th International conference on recent advances in retailing and services sciences
• Conference date: 2006-07-09 - 2006-07-12
• Conference place: Budapest, Hungary
• Status: Unpublished