![Kristina Bäckström.](/en/sites/ses.lu.se.en/files/styles/lu_personal_page_desktop/public/2023-10/Kristina_Ba%CC%88ckstro%CC%88m-2023webb.jpg.webp?itok=ApN2Uukv)
Kristina Bäckström
Senior lecturer
![Kristina Bäckström.](/en/sites/ses.lu.se.en/files/styles/lu_personal_page_desktop/public/2023-10/Kristina_Ba%CC%88ckstro%CC%88m-2023webb.jpg.webp?itok=ApN2Uukv)
(When) Is it Worth Investing in the Personal Service Encounter?
Author
Department/s
- Centre for Retail Research at Lund University
- Marketing
- Department of Service Studies
Publishing year
2021-11-11
Language
English
Full text
- Available as PDF - 169 kB
- Download statistics
Document type
Conference paper
Topic
- Business Administration
Conference name
The Nordic retail and wholesale conference 2021
Conference date
2021-11-09 - 2021-11-11
Conference place
Umeå, Sweden
Status
Published