![Cecilia Fredriksson.](/en/sites/ses.lu.se.en/files/styles/lu_personal_page_desktop/public/2023-06/CeciliaFredriksson%282%29.jpg.webp?itok=9maxaI7E)
Cecilia Fredriksson
Professor
![Cecilia Fredriksson.](/en/sites/ses.lu.se.en/files/styles/lu_personal_page_desktop/public/2023-06/CeciliaFredriksson%282%29.jpg.webp?itok=9maxaI7E)
Att sälja hållbara produkter: Detaljhandelsföretagens strategier för att skapa mening och värde för kunderna
Author
Department/s
- Department of Service Studies
Publishing year
2014
Language
Swedish
Full text
- Available as PDF - 600 kB
- Download statistics
Document type
Report
Publisher
Handelns Utvecklingsråd
Topic
- Business Administration
Keywords
- marketing
- CSR
- sustainability
- retail
Status
Published
Report number
3
ISBN/ISSN/Other
- ISBN: 978-91-86508-08-1