Aurimas Pumputis
Teaching staff
Mutual surveillance on Airbnb
Author
Summary, in English
Digital technology affords new means of controlling and managing. The platform economy relies on complex surveillance techniques to analyze, control, and manipulate on the basis of reviews, evaluations, and other volunteered data. This paper conceptualizes mechanisms of surveillance, with a focus on Airbnb. It sets out with a discussion of trust and reputation-building to then analyze the mechanisms employed to control guests and accommodation providers. Findings suggest that communication techniques, technological tools, services, and policies form a surveillant assemblage. Mutual evaluations are engineered as mechanisms supportive of trust. The article contributes to the discussion of emerging complexities of these forms of control, in tourism and for society more generally.
Department/s
- Department of Service Studies
Publishing year
2021-11
Language
English
Publication/Series
Annals of Tourism Research
Volume
91
Document type
Journal article
Publisher
Pergamon Press Ltd.
Topic
- Business Administration
Keywords
- Airbnb
- Online reviews
- Reputation
- Sharing platforms
- Surveillance
- Trust
Status
Published
Project
- Trust and control on peer-to-peer platforms: A sociomaterial analysis of guest-host relationships in digital environments
ISBN/ISSN/Other
- ISSN: 0160-7383