The importance of tourism industry in the regional economy is growing and the need for research and study activities is increasing. In order to evaluate the impact of tourism and the growth of tourism added value, a development of tourism research methods and networking is urgent. Therefore it is crucial to upgrade the knowledge and exchange experience to meet the needs of the society, to follow the global trends and to initiate new ideas. In addition, an inclusion of students is important for the future of the research field and its development.
The joint intensive course “Tourism Research and Methodology” aims to initiate new research approaches, topics and find new qualitative and quantitative methods to measure the impact of tourism in regional and comparative contexts. The course is an integral part of the partner universities’ existing study programmes with an additional international value and knowledge sharing and creation. By developing the joint course, the master students of tourism studies access the modern learning environment and specific international knowledge of tourism research that will complement and improve uplift the quality of their education. The course will be combined with e-learning and an international week of intensive lectures in Campus Helsingborg, Lund University, Sweden.
The project is supported by the Nordplus Higher Education Programme.
PROGRAMME
Sunday, 3. April - Arrival
Monday, 4. April - room E218 Campus Helsingborg
09.30 – 11.00 Introduction of the course and welcome (Jesper Falkheimer and Christer Eldh)
11.00 – 11.30 Coffee break
11.30 – 13.00 Observation I (Christer Eldh)
13.00 – 13.45 Lunch (Amica)
13.30 – 14.00 Observation II (Christer Eldh)
14.00 – 15.00 Visual and multi-sensorial methods I (Mads Bodker)
15.00 – 15.15 Coffee break
15.15 - 17.00 Visual and multi-sensorial methods II (Mads Bodker)
17.00 Dinner at Campus
Tuesday, 5. April - room E218 Campus Helsingborg
09.30 – 11.00 Preparation for field work
11.00 – 11.30 Coffee break
11.30 – 13.00 Fieldwork I (observation)
13.00 – 13.45 Lunch (Amica)
13.30 – 15.00 Analysis and preparing presentations
15.00 – 15.15 Coffee break
15.15 – 16.45 Presentations and discussions
16.30 – 17.00 City walk, (walking shoes!)
18.00 – 19.00 Reception at City hall
20.00 Dinner (at Campus)
Wednesday, 6. April - room E218 Campus Helsingborg
09.30 – 11.00 Interview (Eva Kaján)
11.00 – 11.30 Coffee break
11.30 – 13.00 Focus groups and creative techniques (Heli Müristaja)
13.00 – 13.45 Lunch (Amica)
13.30 – 15.00 Workshop “Creative drawing” (Heli Müristaja)
15.00 – 15.15 Coffee break
15.15 – 17.00 Presentations of experiences and how to use the course for essay writing students 2015.
Dinner, invited by last year participants
Thursday, 7. April - room E218 Campus Helsingborg
09.30 – 12.00 Field work II interview (Eva Kaján and Heli Müristaja)
12.15 – 13.00 Film and tourism (Lena Eskilsson)
13.00 – 13.45 Lunch (Amica)
13.45 – 15.00 Surveys, Questionnaires and Interviews (Henrik Loodin)
15.00 – 15.15 Coffee break
15.15 – 17.15 Fieldwork III
17.30 Dinner (at Campus)
Friday, 8. April - room E218 Campus Helsingborg
09.30 – 11.00 Surveys, Questionnaires and Interviews (data coding, entry and basic analysis in reporting) (Henrik Loodin)
11.00 – 11.30 Coffee break
11.30 – 12.15 Surveys, Questionnaires and Interviews(data coding, entry and basic analysis in reporting) (Henrik Loodin)
12.15 – 13.00 Lifestyle enterprising in tourism and hospitality. (Erika Andersson-Cederholm)
13.00 – 13.45 Lunch (Amica)
13.30 – 14.15 GPS and tourism (Malin Zillinger)
14.15 – 15.00 Tourism and Social media (Mia Larsson)
15.00 – 15.15 Coffee break
15.15 – 17.15 Reflections and conclusions
17.30 Dinner
Saturday, 9. April - Departure
