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Ola Thufvesson.

Ola Thufvesson

Universitetslektor

Ola Thufvesson.

Lucky Cat: Place branding in vulnerable areas.

Författare

  • Cecilia Cassinger
  • Ola Thufvesson

Summary, in English

This art short film examines clichéd images of vulnerable urban places in Sweden by juxtaposing stereotypes of marginalization, safety, commerce, and everyday life. The research aim is to use kitsch art and playful elements to intervene in the conventional thinking of these places as problems in the margins of society.

The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.

Avdelning/ar

  • Institutionen för strategisk kommunikation
  • Institutionen för tjänstevetenskap

Publiceringsår

2023-10-20

Språk

Engelska

Dokumenttyp

Konferensbidrag: abstract

Ämne

  • Communication Studies

Nyckelord

  • vulnerable urban areas
  • stereotyping
  • social sustainability
  • cities
  • suburbs

Conference name

Annual Conference of the International Place Branding Association

Conference date

2023-10-18 - 2023-10-20

Conference place

Helsingborg, Sweden

Aktiv

Inpress

Projekt

  • New forms of cooperation for the promotion of safe trade in vulnerable urban environments