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Carina Sjöholm.

Carina Sjöholm

Universitetslektor, docent

Carina Sjöholm.

Att leva och sälja sin dröm - livsstilsföretagaren mellan familjeliv, marknad och politisk retorik

Författare

  • Erika Andersson Cederholm
  • Carina Sjöholm

Summary, in English

The article focuses on lifestyle entrepreneurship, characterised by a balancing work between personal lifestyle motives and economic motives. It builds on a qualitative study of business owners who have realized a life dream of starting a countryside business in the tourism and hospitality industry in Sweden. Through the notion of "balancing work", the analysis focuses on the tension between a personal life sphere and a market. In particular, the analysis highlights how the notion of "the life dream" emerges as a narrative practice of self-realization, simultaneously as it is offered as an experience product. The analysis demonstrates how the entrepreneurs balance between personal stories of togetherness and marketing practices, between images of right and wrong commodification, and between constraining working conditions and a popular image of the successful entrepreneur, reinforced by a political discourse on rural entrepreneurship. It is concluded that balancing work between personal identities and economic practices is a practice of valuation, offering new insights into working conditions and markets situated in the intersection between markets and personal life spheres.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2014

Språk

Svenska

Sidor

137-156

Publikation/Tidskrift/Serie

Sociologisk Forskning

Volym

51

Issue

2

Dokumenttyp

Artikel i tidskrift

Förlag

Sveriges Sociologförbund

Ämne

  • Social Sciences Interdisciplinary

Nyckelord

  • dream
  • life
  • self-realization
  • valuation
  • Lifestyle entrepreneur
  • rural tourism

Aktiv

Published

Projekt

  • Den kommersiella vänskapens pris - sociala förhandlingar om värde i upplevelseekonomin

ISBN/ISSN/Övrigt

  • ISSN: 2002-066X